{"product_id":"mycel-eau-de-parfum","title":"Mycel Eau De Parfum","description":"\u003cp\u003eHetkinen has always looked to trees.\u003cbr\u003eSaimi Hoyer has spent her life looking for mushrooms.\u003c\/p\u003e\n\u003cp\u003eMycel began where those two worlds meet.\u003c\/p\u003e\n\u003cp\u003eBeneath the Finnish forest floor, fungi and trees are connected through mycelium — a vast living network hidden beneath moss, roots and fallen leaves. Most of it remains unseen, yet it is everywhere.\u003c\/p\u003e\n\u003cp\u003eThat hidden world became the starting point for Mycel.\u003c\/p\u003e\n\u003cp\u003eTogether with Saimi Hoyer, we wanted to create a fragrance that goes beyond the familiar idea of a forest scent. Not only pine, wood and moss, but something deeper: the earth beneath them, the mushrooms growing from it, and the quiet life connecting everything below the surface.\u003c\/p\u003e\n\u003cp\u003eReal Finnish wild mushrooms became part of the fragrance itself. Black waxcap, black trumpet and funnel chanterelle bring an unusual earthy warmth and depth to the composition, surrounded by the familiar materials of the Finnish forest. \u003c\/p\u003e\n\u003cp\u003eMycel is an exploration of a forest we rarely stop to notice.\u003c\/p\u003e\n\u003cp\u003eA world beneath the world we see.\u003c\/p\u003e\n\u003cp\u003e“I have spent my life looking for mushrooms.\u2028Mycel made me look beneath them.”\u003c\/p\u003e\n\u003cp\u003e— Saimi Hoyer\u003c\/p\u003e\n\u003cp\u003eRooted in the unseen.\u003c\/p\u003e","brand":"Hetkinen","offers":[{"title":"Default Title","offer_id":54866192269651,"sku":"1560","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0064\/4959\/4441\/files\/VIC01741-2_resized_1.jpg?v=1788629067","url":"https:\/\/www.hetkinen.com\/products\/mycel-eau-de-parfum","provider":"Hetkinen","version":"1.0","type":"link"}