Updated 25.4.2026

Hetkinen utilize cookies for the development of services, personalization of the general user experience and for targeting advertising and marketing.

Consent to cookies

We use cookies and similar technologies based on your consent, except for cookies that are strictly necessary for the functioning of the website.

When you visit our website, you are given the option to accept all cookies, reject non-essential cookies, or customize your preferences through our cookie settings tool. You can change or withdraw your consent at any time.

Cookies allow the storage of short textual information, such as a browser identifier or choice of language, into the user's browser. For the sake of simplicity, the term "cookie" is used in this policy to refer to other similar technologies in addition to actual cookies. 

Cookie persistence

Cookies can be classified as persistent cookies or session cookies. The cookies used in Hetkinen are primarily persistent, meaning they remain available even if the user has visited other sites or closed the browser. Session cookies are available to online services only as long as the user stays in said online service. 

Persistent cookies enable a better user experience and displaying more relevant contents.

Data collected through cookies

Using cookies, data can be collected about users for different purposes. Such data may include the browser or device used, the display size of the device used, or the pages loaded by the user in Hetkinen online services. For more information about collected data, see the Privacy Policy. 

Cookie purposes

Cookies used in Hetkinen have been categorized according to their purpose. Below are examples of the purposes of each cookie category and how the use of cookies in each category affects the user of online services. We use the following categories of cookies:

Required cookies
These cookies are necessary for the website to function properly and cannot be disabled. They include features such as security, network management, and shopping cart functionality.

Personalization cookies
These cookies allow the website to remember your actions and preferences in order to provide a more personalized experience, such as tailoring product recommendations based on your browsing behavior.

Analytics cookies
These cookies help us understand how visitors interact with our website. We use third-party analytics tools such as Google Analytics and Microsoft Clarity to collect information about usage, such as pages visited, time spent on the site, and interactions with content.
Microsoft Clarity also provides insights through aggregated data and session-based analysis, which may include information such as scrolling behavior, clicks, and navigation patterns. This helps us improve the usability and performance of our website. The data collected through these tools is not used to directly identify individual users and is processed based on your consent.

Session recordings
Some analytics tools we use, such as Microsoft Clarity, may use session replay technology. This means that user interactions on the website (such as mouse movements, clicks, scrolling, and navigation between pages) may be recorded in an anonymized and aggregated format. These recordings are used solely to understand user behavior and improve the functionality and user experience of our website. Sensitive information (such as payment details or form inputs) is not intentionally collected or recorded.

Marketing cookies
These cookies are used to deliver personalized advertisements and marketing communications. They may be set by third-party partners such as Google and Meta, and may track your browsing activity across websites to show you relevant ads.

Location data
Along with cookies, we use IP address-based country-specific location data for things like improving information security and country-specific features, such as displaying a currency known to the customer. Location data is always utilized only on a country level. Country-specific location data is necessary for the functionality of the service. 

A user's ways of influencing the use of cookies

A user of online services has several ways of influencing the use of cookies and other similar technologies in  Hetkinen online services.

Note, however, that in some cases restricting the use of cookies will weaken the quality of online services and may even prevent the use of some features. 

Cookie settings
The user may influence the use of cookies through the cookie settings of their browser or device. Cookie settings are browser or device-specific, so the effects of changes are not only limited to Hetkinen online services.  

In addition to browser settings, you can manage your cookie preferences through our cookie settings tool available on our website.

Advertising networks
The advertising networks used by Hetkinen give users various opportunities to influence the use of cookies in said advertising network. Google's targeting of advertising in online services and videos: https://www.google.com/settings/ads/

Social media
Hetkinen utilizes social media platforms such as Facebook and Instagram for targeting marketing and advertising. A user can influence the targeting of advertising by social media through the privacy and advertising settings of said services. 

Data collected by third parties
Hetkinen online services utilize some third-party tools and social media-related add-ons, such as the Like and Share buttons of Facebook and Instagram. These third-party add-ons may collect data about the users of online services for purposes such as recommending content or tracking the number of visitors.

The use of such services is subject to each service provider's terms, which may be checked at said service. Hetkinen accepts no responsibility for the collection or processing of personal data by third parties.

We may use third-party services such as:

• Google (analytics and advertising services)
• Meta (Facebook and Instagram advertising)
• Microsoft (analytics and user experience tools such as Clarity)

These providers may collect data about your interactions with our website in accordance with their own privacy policies.