Our story
In Finland, the forest teaches you to heal.
In Japan, simplicity is practiced as art.
In Hetkinen, the two meet in scents.
For us, scent is not decoration. It is atmosphere. It is memories. It is a reminder that nature still lives around us and within us.
Every composition starts in the forest: pine resin, birch leaf, juniper berry. From these notes we design perfumes, candles and scent diffusers that carry a sophisticated stillness. Objects that bring the atmosphere of the forest into daily life.
Hetkinen means a moment: space in the day when the air shifts and the forest feels close.
and in the small rituals of everyday life.
美しさはシンプルさの中に、
そして日々の小さな儀式の中に宿っています
Rooted in Finland
Our roots are in Finland, in a culture that finds strength in calm and beauty in simplicity.
Here, nature is not a backdrop but a rhythm that shapes daily life. The air, the silence, the light: all part of how we think, design, and create. From the quiet resolve of sisu to the ritual of the sauna, there's a way of being that values perseverance and stillness in equal measure.
Hetkinen grew from this landscape. From the belief that design should feel natural, honest, and enduring. We create objects with respect for time and material, choosing less but choosing well.
This is Finnish design in scent form: composed, grounded, present.
Shaped by Japan
In Japan, we found a mirror: another culture that honors silence, simplicity, and the seasons.
The practice of shinrin yoku, forest bathing. The concept of ma, intentional space that gives form its meaning. The aesthetic of yūgen, beauty that deepens because it cannot be fully named. These philosophies shape how we create. We work with precision and restraint, trusting both intuition and expertise.
Japanese design and Finnish design speak the same language: clarity, honesty, and respect for material. In our work, the two traditions meet as conversation.
Pine Forest
Scent Diffuser
100 ml | 200 ml
Pine Heartwood
Hand Wash
200ml | 500ml
Metsä
Hand Wash
200ml | 500ml
Wabi-Sabi
Hand Wash
200ml | 500ml
Metsä
Sauna Scent
10ml
Woody
Sauna Scent
10ml
Ease
Poo-Pause
100ml
Spruce Resin
Scented Candle
260ml
Other Summer
Scent Diffuser
100 ml | 200 ml
Smoke Sauna
Scented Candle
260ml
Juniper & Chaga
Hand Balm
200ml
